Buyer Clarity System™ Vs. Generic Avatar Template
capability
BUYER CLARITY
SYSTEM™
GENERIC SYSTEM
System type
Proprietary Buyer
DNA Static
System Template/Surveys
Emotion Driver (Core wound)
Core wound analysis
+ emotional hooks
No Emotional Profiling
Psychographic Profiling
Deep Psychographic + Paradox-Based Insights
Basic Demographic/Interest Segmentation
Behavioral Prediction (Triggers)
Trigger stacking + psychological profiling
No Predictive Recognition or Training
Voice Matching/Brand Resonance
Expert Voice Mirror & Resonance Modeling
No Brand Voice Recognition or Training
PIG Story Integration
Fully embedded with core narrative PIGs
No Narrative Wound Structure
Copy & Messaging Guidance
Tactical Copy Block
+ Curiosity Quadrants
Frameworks Only, Not
Personalized
Al Tool Compatibility
Designed for direct
GPT integration
Limited; Requires Extensive Editing
Depth of Research
Highest: 25-layer Behavioral Emotional Synthesis
Surface-level (3-5 line summaries)
Proprietary Methodology
Unique frameworks (e.g. Epiphany Threshold, Wound Matrix)
Common Public Frameworks
Usability for DFY Copywriting
Built to Power Full DFY Content and VSLs
Can Inform Copy, But Not Drive it
Strategic Buyer Transformation Mapping
Maps pre-awareness to post-conversion shift
Missing Transformational Journey Design
Buyer Clarity System™ Competitor Comparisons
BUYER CLARITY
SYSTEM™
Fully done-
for-you
Deep: Wounds,
Triggers, PIG Stories etc.
Category
King: Psych +Copy + Story
$495-$4,800
per report
Jasper.ai (Brand Voice + Persona)
Tool-based, requires user
input
Low: Focus on
tone not psychology
Enterprise Al vendor
$59-$125/month
Copy.ai Audience Research
Tool-based, prompt-driven
Low: Basic demographics & interests
Entry-level content tool
$49-$89/month
Any word Predictive Persona
Predictive
but not DFY
Medium: Predictive triggers, no core wounds
Ad- optimization
tool with persona flair
$79-$999/month
Digital Marketer Labs
Optional, mostly DIY frameworks
Medium: Messaging
frameworks, no
wound layer
DIY training brand
$95-$295/month
Buyer Persona
Institute
High-end consulting, custom
Medium-High: B2B pain points, not emotion-rich
Respected research-based consultancy
$3,000- $20,000 per engagement
ASK Method (Ryan Levesque)
Frameworks & surveys only
Low: Basic survey-driven segmentation
DIY market segmentation course
$2,000+ training programs
Freelance Strategists (Fiverr, etc.)
Low-end DFY, quality varies
Low: Mostly templates
Low-end outsourcing option
$25-$250 per gig
DotCom Secrets (Brunson)
Static templates only
Low: Avatar scripts with little insight
Sales funnel training product
$7-$97 book/ framework
We help businesses unlock deep buyer clarity through proprietary custom in-depth customer buyer reports. Our detailed profiles reveal exactly who your ideal customer is, what drives them to buy, and how to craft messaging that converts—so you can improve copy, lower ad costs, increase conversion and profitability to help you grow with greater efficiency and confidence.
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